Our new database page will launch shortly.

George Eaton

Full Name:
George Ross Eaton
12th November 1945 (Age 74)
Toronto, Ontario
Most recent race (in database):

George Eaton was the heir to a chain of Canadian department stores. His grandfather had been the first person in the country to own a car and at one stage T.Eaton Co Ltd was Canada’s fourth largest employer. George Eaton would later serve as its President but he was a sometime rock promoter and fulltime Wall Street stockbroker during his twenties.

Early North American racing career

All that supported his wish to race, initially in SCCA sports car races with a Shelby Cobra in 1966 before moving into Can-Am the following season with a McLaren Elva MkIII-Ford. His 1968 highlight came at a wet Laguna Seca when Eaton climbed through the field to finish in a surprise third position.

Eaton acquired new McLarens for a dual programme of Formula A (later known as F5000) and Can-Am in 1969. He made real progress in the latter and clinched fifth in the Can-Am standings with his McLaren M12-Chevrolet by finishing second in the final round in Texas.

Formula 1 with BRM

Furthermore, he ended 1969 by hiring the spare BRM P138 for the United States and Mexican Grands Prix although he retired from both. He remained with Louis Stanley’s team for the 1970 F1 World Championship when entering all but two rounds. The best of his 11 GP starts (he also failed to qualify twice) came in that year’s Canadian GP – qualifying ninth and finishing 10th in his Yardley BRM P153.

Life after Formula 1

The 1971 Canadian GP was his last F1 start and Eaton also ran a limited Indycar schedule that year. His Fejer Brothers Colt-Ford was ninth at Milwaukee on his debut but that proved to be his best result in his five such races. Eaton failed his Indianapolis rookie test in May 1972 and so retired from the sport.

He concentrated on the family business instead and was President of the company from 1988. George Eaton was still at the helm when it filed for bankruptcy in 1997 as the changing face of retail hit the 130-year-old Canadian institution.